Splash Biography


Major: Cognitive Science

College/Employer: UCLA

Year of Graduation: 2019

Picture of Frances Lai

Brief Biographical Sketch:

Not Available.

Past Classes

  (Clicking a class title will bring you to the course's section of the corresponding course catalog)

H138: The Psychology of Grocery Stores in Splash Spring 2019 (Apr. 20, 2019)
Why do you go into Target with one product in mind and leave with a cart full of stuff you didn't know you needed? Why is milk placed in the back of the store, and why are flowers in the front? In this class, we will be looking at a few case studies to understand how consumers are manipulated in making purchasing decisions everyday.